My Own "Little Bet"!

 Came across this interesting little book, recently. It was like a nod from the Great Spirit for Beauté Naturelle!

“Little Bets-How Breakthrough Ideas Emerge From Small Discoveries” by Stanford Business School Alumnus,  Peter Sims.

  ‘A fascinating, eloquent and rigorously rooted in reality exploration of the creative process in innovation. At its heart lies the concept of the “little bet” — a small, low-risk action taken to discover, develop and test an idea, a potent antidote to some of innovation and creativity’s greatest obstacles: perfectionism, risk-aversion, endless rumination.’

‘Little Bets is a living testament — the opposite of a fluff-lined “manifesto” — to the power of life experience in innovation, of insights and principles and creative codes developed through years of being intellectually and creatively active, curious, and awake in the world, rather than staring at the PowerPoint slide on the screen of an MBA lecture hall. And what makes the “little bets” approach most noteworthy is that it applies to anything from artistic endeavors to policy to social entrepreneurship to real-time media and beyond.’

(For the full article, click here: http://www.brainpickings.org/index.php/2011/05/23/peter-sims-little-bets/)

Why is Beauté Naturelle my “Little Bet?”

• Small discovery, Check.  No secret really.  Nearly everyone wants to do their bit for the environment, just that the “wanting” is in various degrees of strength. But everyone wants to look their best and invest in their looks over the long term. What Beauté Naturelle (BN) does is bring these 2 things together in one happy form!

• Creative? Hell yeah. From photography, to site design, look and feel, to this blog, BN has been one lovely journey along the creative path.

• Averse to risk? Not us. For a former biomedical scientist and a mechanical engineer to create something like this, for every entrepreneur worth his salt...taking a risk is key.

• Cross-disciplinary innovation, check. Amply illustrated.

• Intellectually and creatively active, curious, and awake in the world- Check, check, check!